SPARKS0%

RYAN
SEVERUS
SPARKS

Sales Development Professional | Voice Artist | Creative Strategist. I build pipelines, craft compelling narratives, and create digital experiences that drive results.

About

Results-driven Sales Development Representative and Account Executive with 10+ years of experience driving revenue through lead generation, CRM optimization, and strategic marketing campaigns. Proven track record of generating multi-million-dollar pipelines, expanding national accounts, and leading successful sales teams.

I excel at high-volume cold/warm outreach, pipeline growth, and B2B/B2C relationship management. Beyond sales, I bring a creative edge through voice acting, content creation, and web design—a unique combination that allows me to understand both the art of persuasion and the craft of storytelling.

Experience

Owner & SDR Consultant

2021 — Present

Northern Spark Sales Agency / Arcane Artisans — White Bear Lake, MN

  • —Delivered over $2M in generated revenue for clients including RediBins, Lowe's, SolarNation, and Amazon HUB
  • —Private lead generation and CRM refresh services for SaaS marketing agencies and home remodeling industries
  • —Audited and restructured client databases, improving CRM efficiencies by up to 45%
  • —Conducted outreach through direct channels and freelancing platforms (Upwork/GlenCoco)

Lead Generation Expert

2022 — 2024

Homestead Remodeling — Minnesota

  • —Generated and scheduled high-value leads via phone campaigns and trade show marketing
  • —Rehashed aging leads, cancellations, and missed opportunities into new appointments
  • —Partnered with Marketing Manager to execute events and canvassing activities
  • —Developed best practice procedures for the new phone room

Inside Sales Lead

2021 — 2022

Advanced Tek — 5-State Territory

  • —Managed top-of-funnel sales activities generating over $1.5M in sales
  • —Prospected and generated opportunities with national and Fortune 500 companies
  • —Managed CRM tools and set high-conversion appointments for 3D Printer representatives

Sales Director

2019 — 2022

Asmodee / Yaro Studios — TTRPG & Board Game Industry

  • —Managed B2B retail relationships selling brands via distribution networks
  • —Trained, coached, and managed a team of 22 staff members
  • —Successfully expanded national retail accounts by 30%
  • —Developed retailer networks for products using existing channels

B2B Sales Development Rep

2017 — 2019

GMI — Laboratory Equipment

  • —Generated over $1M in new accounts and sales of laboratory equipment to businesses and colleges
  • —Served as proof-of-concept for SDR role, writing training and program details for future hires
  • —Managed all lead tracking and outreach via Salesforce

Advertising Director

2014 — 2017

Reach Media Network — Nationwide

  • —Sold digital advertising in premium facilities (UCLA, USC, U of M, YMCA)
  • —Achieved highest production for Inside Sales Rep, averaging $10,000 in monthly sales
  • —Maintained rigorous cadence of 100+ daily initial contacts via one-call closes

Skills

Sales Development

Cold & Warm OutreachProspecting & Lead NurturingCRM & Pipeline ManagementSales Coaching & Team LeadershipTrade Show MarketingB2B & B2C SalesLead Rehashing & ReactivationDigital Advertising

Creative

Voice Acting & NarrationBlog Writing & CopywritingWebsite DesignContent StrategyMarketing DesignBrand Development

Tools & Platforms

SalesforceCRM OptimizationUpworkGlenCocoDigital Ad PlatformsTrade Show Systems

Contact

Email

ryanseverussparkssales@gmail.com

Phone

612-417-2133

Location

White Bear Lake, MN — Available Remotely

Availability

Open to freelance projects, contract work, and full-time opportunities